About Us

Our Mindful Marketplace

At Cerqular, we believe in the power of goodness! Goodness is found in the products we offer, the impact we make, and most importantly, in the hearts of the people who drive it all.

Conscious Shopping

We're on a mission to make conscious shopping mainstream and amplify the voices of small, independent brands that truly deserve to be heard. With this mindset, Cerqular has blossomed into the leading conscious platform, offering a diverse array of goods for mindful consumers!


Waves of Change

We aim to inspire and connect on a global scale, to prove that together, we can create waves of change. But let's be real – we're not perfect. We have dreams and aspirations, and we're not afraid to chase them. That's why we're committed to continuously evolve and ensure that more brands meet more sustainability certifications.


Our Three Pillars

Our journey is guided by three pillars: people & community, animals & wildlife, and the planet.

We think sustainability goes beyond considering the planet; it encompasses all these things too that make a positive difference.

People & Communities

Our entire Chella menu is completely vegan

The Planet

Cerqular is committed to preserving the planet through sustainable practices and eco-friendly initiatives.

Animals & Wildlife

Cerqular is dedicated to protecting animals and wildlife through ethical sourcing and sustainable practices.

Making a Positive Impact

Driven by a profound desire to effect positive change.

110+ Million

Save the lives of over 110 million animals by buying cruelty free.

200 Years

It can take more than 200 years for clothing to decompose in landfill sites.

8 million tons

Every year, approximately 8 million metric tons of plastic end up in the world's oceans.

2700 liters

It takes 2,700 liters of water to produce the cotton needed to make a single t-shirt, enough to meet the average person’s drinking needs for 2.5 years.

Hi - We're David & Janine, Co-founders and Co-CEOs of Cerqular. We started Cerqular because shopping for brands you can truly trust wasn't easy.

For us, finding products that were clear about their ingredients, values, and impact often felt like a challenge.

Some “eco-friendly” brands weren’t always transparent, while many honest, principled brands struggled to be seen. We realized something needed to change - not just for shoppers like us, but also for workers, creators, communities, and the environment.

That’s how Cerqular was born.

Our mission is simple: make conscious shopping easy, clear, and accessible for everyone. Whether it’s supporting people, protecting the planet, or uplifting communities, we believe you should be able to find products that reflect what matters most to you.

We’ve seen firsthand how much people want change. Shopping isn’t just about what looks good—it’s also about what does good. Even small choices can create a big impact, and we want to make those choices easier for you.

At Cerqular, we’re here to guide you to products and brands that stand out for the right reasons - whether it’s their design, their values, or their positive impact.

We believe that shopping can be better for you, better for others, and better for the world.